Roofing Marketing That Brings Inspections, Not Just Clicks
A new roof is one of the biggest purchases a homeowner makes, and most of them only do it once or twice in a lifetime. They do not know who to trust, so they search, compare and read reviews. Roofing marketing that works puts you in front of them at that moment and gives them a reason to book the inspection with you.
We are a roofing marketing agency focused on one result: more inspection and estimate appointments from homeowners in your service area. Every channel we run is tracked, so you know what each roofing lead costs.
More than 1,380 leads generated across these US campaigns. See the proof
What Makes Marketing for a Roofing Company Hard
- Expensive clicks. Roofing is one of the more competitive trades in paid search, so a poorly built campaign burns budget quickly.
- Long decisions. Replacement jobs can take weeks to close, which is why follow-up and retargeting matter.
- Storm-chasing competition. After a hailstorm or hurricane, out-of-town crews flood the area. Local reviews and a real local presence help homeowners pick you.
- Shared leads. Bought leads are often sent to several roofers at once. Leads from your own campaigns are yours alone.
How We Generate Roofing Leads
Roofer marketing works best as a system. Each channel catches homeowners at a different stage, from “my roof is leaking” to “we are thinking about a new roof next year”.
Google Ads for Roofers
Search campaigns for repair, replacement and inspection searches, with tight local targeting and strong negative keyword lists.
Learn moreLocal Services Ads
Roofing is an LSA category in many areas. A verified profile with strong reviews can put you at the top of Google.
Learn moreRoofing SEO & Google Maps
Map Pack rankings, service pages and project photos that bring in calls you do not pay for per click.
Learn moreFacebook Ads for Roofers
Free inspection offers and retargeting that reach homeowners before they start collecting quotes.
Learn moreA Website That Sells the Inspection
Roofing customers want proof before they let you on their roof. Your website should show finished projects, real reviews, your licenses and insurance, the warranties you offer and a simple way to book an inspection. If yours does not, our website design service builds roofing pages and landing pages that do.
Planning for Storm Season
When severe weather hits your area, search demand can jump overnight. We prepare storm-damage ads and landing pages in advance, so they can go live quickly and pause just as quickly when demand settles. That way you catch the surge without paying storm-level prices all year.
How Much Should a Roofing Company Spend on Advertising?
It depends on your average job value, your close rate and how many jobs your crews can take on. A company focused on full replacements can afford a much higher cost per lead than one doing small repairs. We use your numbers to set a profitable target cost per lead, then build budgets around it.
Roofing Businesses We Work With
What You Get
- A free audit of your current roofing marketing
- A channel plan for your market and budget
- Campaigns for repair, replacement and inspections
- Google Business Profile, photos and review growth
- Call tracking and cost per inspection
- A plain-English monthly report and review call
How It Works
Free Audit
We review your ads, Google profile, website and competing roofers.
Plan
We pick the channels and budget most likely to bring inspections fast.
Launch
We launch campaigns, landing pages and tracking.
Grow
We track every lead to the booked inspection and scale what works.
Frequently Asked Questions
What is the best marketing for a roofing company?
For most roofers, the strongest mix is Google Ads and Local Services Ads for people searching now, Local SEO for long-term calls, and Facebook ads for inspections and retargeting. The right starting point depends on your market and budget.
Do Google Ads work for roofers?
Yes, when they are built carefully. Roofing clicks are expensive, so tight local targeting, negative keywords and good landing pages make the difference. Some of our best Google Ads results come from roofing and HVAC campaigns.
Are bought roofing leads worth it?
Bought leads can work, but they are often shared with several roofers, so you compete on price from the first call. Leads from your own campaigns are exclusive to you and usually easier to close.
How long does roofing SEO take?
Most roofing companies see movement in 2 to 3 months, with stronger results after 6 months or more, depending on your competition.
Do you work with commercial roofers?
Yes. Commercial roofing needs a different approach, with longer sales cycles and more decision-makers, and we plan the campaigns around that.
Do you work with roofers outside the USA?
Yes. We work with roofing companies in the USA, Canada, the UK and Australia, and plan around the channels available in your country.
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